Ad of the week: Pontiac Tempest

This weeks ad features the Pontiac Tempest.  I notice it is wearing the Winter Water Wonderland plate from Michigan – the same as I had on my Jag when I was living in Michigan.

GM closed down the Pontiac brand during the global financial crisis but by that point its best was well behind it.  During the 2000’s it was offering insipid models with too much side cladding – A far cry from when it was GM’s performance division led by John DeLorean and setting the tone for the muscle car era.      This ad is a good representation of the image the brand was able to cultivate at the time.

Pontiac Tempest

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