Ad of the week: Fiat 1100

This is a really odd ad for the Fiat 1100. The text covers some of its features, but the picture and the reference to the tolls is bizarre. Obviously they are implying it is so fuel efficient that tolls won’t be a problem. The car does come across as a bit disposable with the ‘always have at least one fiat’ slogan.

The Fiat 1100 was later assembled in India and didn’t finish production until the year 200.

Pay the tolls cheerfully. There are so many other savings with a Fiat. Now Fiat’s brilliant 1100 Series lets you wear a bit […]