In April 1982 Mercedes-Benz was pretty much king of the hill when it came to mainstream luxury cars. Rolls Royce was in a league of its own, and Jaguar was at its quality nadir. BMW were just releasing the E30 which would propel them to a leadership position in the small, luxury market. They still could not touch Mercedes-Benz in the mid or upper tiers.
As a result, Mercedes were able to charge premium prices for their offerings. This was before the introduction of fringe benefits tax in Australia, so many of these cars were purchased as company cars with […]