The Peugeot 404 is often compared to the Mercedes W114/W115.    It’s replacement the 504, is often compared to the W123.     The Peugeot 404 and 504 and the Mercedes W114/W115 and W123 were all popular in Africa.

A car almost impossible to criticize.

These are the words Road & Track uses to describe the new Peugeot 404. The magazine states that the 404 is “one of the best handling, most roadworthy compact sedans on the market.” Sports Cars Illustrated (now Car and Driver) predicts that the Peugeot 404’s body styling “will undoubtedly become a classic in years to come.” “Happy American Owners” according to Motor Trend “will testify that the 403 is one of the world’s most solid and dependable automobiles. They are soon to be joined by a good-size crowd who will be drawn naturally to the 404.” Won’t you join them at your nearby dealer’s showroom soon? There are over 500 conveniently located Peugeot dealers throughout the United States, Mexico and Canada.

$2575 Suggested fully-equipped price. East and Gulf Coast P. O. E.

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