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Ad of the week: Jag Engineering and Elegance

This weeks ad is a well known Jaguar ad focusing on both the engineering and design elements. Most specifically it addresses the Jaguar IRS, which was very advanced for it’s time. Jaguar used it up until the 90s!

It is an early ad because it shows the outside bonnet latches and a different position than normal for the reversing light. The picture below is supposed be elegant, but the lady in the car looks like she is trying to abduct a child.

The Jaguar Suspension

Considering all the furore and fanfare over the high-speed characteristics of the new Jaguar […]

September 14th, 2016 | Tags: , | Category: Ads, Jaguar | Leave a comment

Ad of the week: Citroen Safety

This weeks ad a great summary summary of all the safety features of the DS and a nice cutaway. These days they try and sell cars with lifestyle shots, but this ad delves deep into some of the technical features.

The Citroen… a safe car you should look into. Safety “No Spoke” steering wheel. Rugged hemi head engine, built to maintain high cruising speeds with low gas consumption. Dual proportional braking system that prorates brake force according to front/rear weight distribution. Front-mounted spare tire provides additional impact protection. Aerodynamic body slices through air smoothly, silently. Adjustable road clearance to drive […]

September 7th, 2016 | Tags: , | Category: Ads, Citroen | Leave a comment

Ad of the week: 300SL Velvet Glove or Male Fist

This is a great ad for the 300SL roadster. It would probably be seen as Sexist today but it tries to cover the softer personality of the 300SL in roadster form but still the maintenance of the Gullwing’s performance. The Velvet Glove or Male Fist caption and some of the wording in the ad invokes powerful imagery. Unlike most of the bland ads you see today – one is great.

Velvet Glove or Male Fist… Drive as you will. But remember this; the 300SL cam “kicks in” with a tremendous wallop at over 4000 rpm. Beneath this line of […]

August 31st, 2016 | Tags: | Category: Ads, Mercedes | Leave a comment

Ad of the week: Pennzoil Jaguar

This weeks Ad is a Pennzoil ad that ties their engine oil to the high performance XK engine and its over inflated performance specs. Still the ad had a great cutaway of the engine and the triple carburettor setup. The Jaguar E-Type had a lot of suppliers trying to associate with it during the early 60s.

This is the power plant built for the Jaguar XK-E. It deserves Pennzoil “Protection Reserve”

This is a beautiful, precision-tooled instrument of power. It’s built to deliver smooth, responsive performance for a lifetime. And the man who owns one takes exception pride in […]

August 24th, 2016 | Tags: , | Category: Ads, Jaguar | Leave a comment

Ad of the week: Citroen DS power

This weeks ad is interesting that it tries to take the biggest weakness of the DS – the engine and try and turn it into a strength. I prefer the other ads that focus on its real strengths like the economy, suspension etc. In sales trying to turn a weakness into a strength can work well, but not sure if this approach did. Later on the ad does discuss the virtues of Front-wheel drive and air-oil suspension. Both of these are Citroen characteristics.

Plenty of pull when you need it.

First thing you sense when you slide behind the […]

August 17th, 2016 | Tags: | Category: Ads, Citroen | Leave a comment

Ad of the week: 1955 300SL Gullwing

In 1955 direct fuel injection was a big deal, and I believe the 300SL was the first production car to have it. It certainly provided fearsome performance out of only 3 liters. This weeks ad focuses on the 300SL and in particular the direct fuel injection.

August 10th, 2016 | Tags: , , , | Category: Ads, Mercedes | Leave a comment

Ad of the week: Jaguar E-Type

This weeks ad is on the E-Type, this time 1964. Its not clear if it covers the then current 3.8 model or the upcoming 4.2.

A different breed of Cat

The 1964 Jaguar XK-E is unlike any other car on the road today.

For one thing, it doesn’t look like any other car you have ever seen. And it is capable of phenomenal speed and acceleration.

Yet its handling qualities give you the relaxed confidence of being in complete command, whatever the road, speed or driving conditions.

What’s more, the 32 unique performance and luxury features of the XK-E […]

August 3rd, 2016 | Tags: | Category: Ads, Jaguar | Leave a comment

Ad of the week: New DS21

This weeks ad covers the launch of the DS21 – still on the 2nd nose. The introduction of the DS21 started to address the concerns about the lack of power in the DS, the main point of criticism over its 20 year life. The car was originally supposed to have an air cooled flat six, but that never panned out.

July 27th, 2016 | Tags: , | Category: Ads, Citroen | Leave a comment

Ad of the week: Mercedes 300SL Roadster

This weeks ad covers the 300SL Roadster after it was launched to replace the Gullwing. The Ad focuses mostly on performance – a strong point for these cars.

Great Getaway Car: Mercedes-Benz

Escape to the great green world of spring and summer. Motor to the mountains, drive down to the sea. Slip the surly tethers of the working day and learn that how you go can often bring more satisfaction than where. Point the long potent snout of your Mercedes-Benz sports car down the highway and, as distance dissolves, thrill pridefully to the incomparable control you exercise of the […]

July 20th, 2016 | Tags: , , | Category: Ads, Mercedes | 2 comments

Ad of the week: New Jaguar XK-E

This is a great ad from the launch of the E-Type in 1961. It shows both body styles, the Fixed Head and the Open Top. In the USA, the XK series had great name recognition so the E-Type was marketed as the XK-E.

This is the new Jaguar XK-E!

July 13th, 2016 | Tags: | Category: Ads, Jaguar | Leave a comment
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