Ad of the week: Jag Engineering and Elegance

This weeks ad is a well known Jaguar ad focusing on both the engineering and design elements. Most specifically it addresses the Jaguar IRS, which was very advanced for it’s time. Jaguar used it up until the 90s!

It is an early ad because it shows the outside bonnet latches and a different position than normal for the reversing light. The picture below is supposed be elegant, but the lady in the car looks like she is trying to abduct a child.

The Jaguar Suspension

Considering all the furore and fanfare over the high-speed characteristics of the new Jaguar […]